My process for ShopTalk included conducting user research through qualitative interviewing as well as conducting a review of the literature on grocery shopping consumer behavior trends. From this research I developed several main user personas to focus my design process on meaningfully connecting with a target group of users and their ongoing patterns, habits, and struggles as they coordinated shopping for their households.
ShopTalk is a collaborative shopping list app for iOS that allows groups to easily coordinate and communicate about groceries and other household purchases. Based on my research, I fully refined the IA and took all UIs through from initial sketches through to fully developed wireframes, polished visual mockups, and an interactive prototype to facilitate user testing.
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