Julian Avery Leonard
Flat out of mock gray.png

The Boom

As the designer on this project, I defined the design direction for the editorial section of The Boom website.

The Boom is a media platform for people who eat. The Boom aims to break down the notion of “regional” cuisine in today’s world by creating a new kind of global platform for people to connect around questions, topics, and problems through food, from sharing how they prepare meals and where they buy groceries, to discussing the many social roles that eating plays in their lives. The website features news, discussion, and debate about how eating practices will shape and be shaped by transformative new technologies, industries, and cultures in a world differently rooted in material experience and exchange.